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OTA or Obsolete: Why automakers must fix software or fall behind

This article is authored by Sai Sridhar, Managing Director – Elektrobit India Pvt. Ltd., CRO – APAC.The automotive industry is at an inflection point, and software is now in the driver’s seat. For decades, vehicles were defined by engineering precision, manufacturing scale, and mechanical innovation. That era is over. Today, vehicles are evolving into software-defined…

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Hyundai Creta EV prices now start at Rs 10.99 lakh: Details on BaaS scheme

Hyundai Motor India today announced the launch of Hyundai Creta under the BaaS (Battery-As-A-Service) programme. This reduces the starting price of the EV SUV to Rs 10.99 lakh (ex-showroom). Under the battery-as-a-service model, rental costs start at Rs 3.9 per kilometre, helping reduce the initial acquisition cost. For buyers preferring full ownership, the Creta Electric…

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